Xiaomi’s Shipments in The European Smartphone Market Fell by 4%, And Its Market Share Increased by 5 Percentage Points

May 11, 2023

According to the latest market research firm Counterpoint Research report, European smartphone shipments for the first quarter of 2023 declined by 23% YoY, reaching 38 million units. This represents the worst quarterly performance since Q2 2012. But it didn’t have a significant impact on Xiaomi’s shipments.

Xiaomi's Shipments

Samsung continues to maintain its leading position, largely due to the success of its flagship Galaxy S23 series in the European market. Samsung currently holds a 34% market share in Europe, down by 1 percentage point from Q1 2022, with shipments declining by 27% YoY.

Apple ranks second with a market share increase from 25% to 26%, up by 1 percentage point, but shipments declined by 21% YoY.

Xiaomi's Shipments

Xiaomi ranks third with a market share increase from 14% to 19%, up by 5 percentage points. However, Xiaomi’s Shipments declined by 4% YoY.

OPPO and realme are ranked fourth and fifth, respectively, with a market share of 4% and 3%, and their shipments declined by 47% and 36% YoY.

Read More: IDC Global Smartphone Market Report for the First Quarter: Samsung Returns to No.1, Xiaomi Drops 23.5%

Jan Stryjak, the Vice President of Counterpoint Research, stated that “the cost of living crisis continues to inflict pain on European consumers, resulting in a difficult start to 2023. However, there is some good news: Samsung, despite facing a challenging market, successfully launched its latest flagship Galaxy S23 series in Q1 2023 (outperforming the S22 and S21), while Apple’s market share increased YoY (although mostly due to its smaller decline compared to some other vendors). Nevertheless, the biggest winner is Xiaomi, as it is the only major vendor with shipment growth, bouncing back from a very tough Q1 2022.”

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