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Mijia Products' Specs, Prices, Reviews, and Best Deals
Mijia is a smart home brand of Xiaomi, which was released in Beijing on March 29, 2016. The founder of Xiaomi is Lei Jun. After that, Xiaomi’s smart home products have fully adopted Mijia. In conclusion, making works of art in life is also the product concept of it. It aims to bring consumers reliable quality, excellent design, and reasonable pricing. All-in-one smart home products.
Corporate Mission
The three missions of the Mijia brand are to make life products, make AIoT intelligent, and make “high-end products at popular prices.”
Naming and Logo
Xiaomi Smart Home is the source of Mijia’s name. It is a combination of “Mi” and “Home”. In addition, the overall shape is similar to a shield shape. The interpretation of the logo is to provide reliable protection measures for smart homes. In conclusion, it hopes that it can be consumed in the future, bring more life interest to the family.
The Mijia App
The Mijia app is the control centre and e-commerce platform of Xiaomi’s ecological chain products. This happens because it is relying on the Xiaomi ecological chain system. It integrates device control, e-commerce marketing, crowdfunding platforms, and scene sharing. Smart hardware is its foundation. So it covers hardware and the overall solution for the user’s intelligent life of home service products.
The Mijia app connects Mijia’s ecological chain companies. In this case, it realizes interconnection with all Xiaomi and ecological chain smart products. Also, it connects to open access to third-party products, trying to build intelligent product access and crowdfunding. Incubation, e-commerce access, to reach users, control and share a complete ecological closed loop.
