Xiaomi Flip Folding Screen Phone Project Approval: It Is Expected To Be a Market Segment With The Civi Series

June 7, 2023

On June 7th, Gizcoupon reported that according to the blogger @数码闲聊站, it had been reported that Xiaomi had approved a new project for a folding screen device called “Flip.” This device features a vertical inward folding design and is touted for its “extreme thinness and lightness.”

Previously, Xiaomi had explored the concept of horizontal foldable screens with two generations of the “MIX Fold.” However, it was generally perceived as mediocre by the public. The project approval this time is a new vertically inwardly folding “Flip” machine. It is expected to be positioned in the same crowd as the previous “Xiaomi Civi” series targeting trendy and young women. Furthermore, Xiaomi aims to create a more specific product offering by segmenting the market based on pricing.

Earlier, Lu Weibing, the General Manager of the Redmi brand, mentioned the Xiaomi Civi series. He stated, “Civi series mobile phones can lead the revolution of the track and redefine new trends in mobile phones.” Considering that the vertical folding phones of other manufacturers are mostly targeted at female users who consider light and portable. The new Xiaomi Flip folding screen may also be specifically aimed at this market.

Taking into account the pricing strategies of previously released devices such as the Motorola Moto Razr 40 and the Samsung Z Flip 4, Gizcoupon speculates that Xiaomi’s vertical inward folding “Flip” device will likely be priced competitively in the range of 3,999 yuan (approximately $561) to 5,999 yuan (approximately $841), positioning it against its competitors.

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