2023 Q1 Western European Smartphone Market Report: Samsung Regains The First Place, Apple Accounts For 33%, And Xiaomi Ranks Third

May 25, 2023

On May 25th, Gizcoupon reported that according to the latest data released by market research firm Canalys, the shipment volume of the Western European Smartphone Market for the first quarter of 2023 reached 23.7 million units, experiencing a year-on-year decline of 13%. The organization believes that this shows signs of recovery now and estimates that shipments will rebound by 6% in 2024.

Western European Smartphone Market

Although the shipment volume of Samsung smartphones declined by 16% year-on-year, it still maintains the top position with a market share of 35%. The best-selling models include the Galaxy S23 Ultra, Galaxy S23, and Galaxy A14, as well as the A53 and A33 models from the previous year.

Canalys analyst Runar Bjørhovde stated, “Samsung has further shifted its focus towards the mid-to-high-end smartphone market in Western European. This is driven by factors such as better revenue, higher profit margins, and stronger potential for ecosystem integration.”

Apple’s smartphone shipment volume increased by 1% year-on-year, securing the second position with a market share of 33%. This is mainly due to the hot sales of the iPhone 14 Pro and iPhone 14 Pro Max models.

Xiaomi witnessed a 17% year-on-year decline in smartphone shipment volume, holding a market share of 15% and ranking third. Xiaomi performed strongly in the markets of Spain, Italy, and Germany, with the Redmi and Redmi Note models being the most popular. Gizcoupon note: Xiaomi continues to focus on the mid-to-low-end market, which helps maintain its leading position.

OPPO ranks fourth with a market share of 3%, experiencing a 53% year-on-year decline in shipment volume. TCL occupies the fifth position with a market share of 3%, enjoying a 19% year-on-year increase in shipment volume.

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