On May 19, Gizcoupon reported that at Huawei’s Summer Full-Scenario New Product Launch Event that night, Huawei released the Huawei Vision Smart Screen 3. It features an AI Super Sensing camera and 240Hz Honghu display. Additionally, it supports up to 4K super projection, equipped with a 4K flagship chip and AI visual chip, resulting in comprehensive hardware and software upgrades.
According to Gizcoupon, the Huawei Vision Smart Screen 3 has an AI Super Sensing camera and an AI visual chip. This enables intelligent functions such as skeletal joint recognition, portrait tracking, and posture/distance reminders. Huawei’s self-developed Honghu display is based on deep training and learning from massive datasets, intelligently recognizing 11 types of visual scenes. Furthermore, it optimizes algorithms for dynamic color and contrast management. The smart screen supports super projection, allowing for one-click 4K projection after purchasing the corresponding membership on a mobile device. The Huawei Vision Smart Screen 3 also offers super entertainment features such as movie viewing, karaoke, fitness, and gaming.
The Huawei Vision Smart Screen 3 has a new AI Super Sensing camera, supporting a 115° wide-angle range and 12 million pixels. It also has an AI visual chip with an independent NPU unit, providing 1.0T AI computing power. This chip offers powerful intelligent recognition capabilities. In the AI fitness mode, it can accurately recognize 30 skeletal joints. During video calls, it achieves “dynamic framing and portrait tracking.” In child mode, it can monitor and provide real-time prompts for adjusting children’s posture and viewing distance. Moreover, it has obtained the TÜV Rheinland Youth Care certification, being the first TV brand to receive this certification.
Self-developed Honghu display technology
The Huawei Vision Smart Screen 3 is equipped with the self-developed Honghu display technology, which has been comprehensively enhanced. It intelligently recognizes 11 types of visual scenes based on deep training and learning from massive datasets. Additionally, it dynamically optimizes algorithms for color drive, contrast management, and more.
The Qiguang Brilliant display technology fully leverages the wide color gamut screen display capability, delivering superior color performance compared to traditional TVs. With a 92% DCI-P3 wide color gamut and color mapping and management algorithms, it effortlessly handles various source types and color space displays, providing a realistic and natural color presentation. It allows you to enjoy an authentic color atmosphere and texture of light and shadow.
Compared to the Qiguang Brilliant technology, the device has the Qiguang Brilliant Master Edition. It undergoes rigorous Honghu color calibration, including gamma, color temperature, color accuracy, and ambient light calibration. This ensures that each smart screen leaving the factory exhibits the same outstanding picture quality performance. The color accuracy is fine-tuned to a level of DeltaE≤1.5, reaching the standard of reference-grade professional display devices. This faithfully reproduces the visual effects expected by the creators.
The “Master Original Color” mode does not make any adjustments or adaptations to the original source. Furthermore, it supports flexible parameter settings, allowing it to meet the diverse needs of film production, graphic design, and other applications.
Honghu AI HDR enhancement technology
To address various visual scenes, the Huawei Vision Smart Screen 3 is equipped with the Honghu AI HDR enhancement technology. Leveraging the powerful AI computing capability of the NPU unit, it intelligently recognizes the visual scenes and enhances them by dynamically adjusting the dynamic range of each region. This results in a three-dimensional, transparent, and layered overall picture, with an improved representation of brightness and darkness. Additionally, to address issues such as poor video quality and low resolution, the Honghu AI Super Resolution technology helps users enhance the clarity of the images. By enhancing the details and edge contours of the images, it provides a visual quality close to 4K resolution for low-resolution video content at 1080P and 720P.
Honghu Motion Estimation and Motion Compensation (MEMC) technology
The Huawei Vision Smart Screen 3 is equipped with the Honghu Motion Estimation and Motion Compensation (MEMC) technology. It improves the refresh rate by inserting new calculated frames between adjacent original frames, ensuring smooth playback of motion scenes. Moreover, it supports a full-link 4K 120Hz high refresh rate experience, from input and decoding to display. Furthermore, it comprehensively enhances dynamic details, eliminating tearing, stuttering, and trailing in the picture. In gaming mode, it also supports 240Hz motion interpolation technology.
It has passed Germany’s TÜV Rheinland low blue light and flicker-free certification. It effectively reduces most of the harmful blue light emitted during display, achieving a flicker-free viewing experience.
Huawei Vision Smart Screen 3 Screen Projection Technology
Most TV users face cumbersome operations and limitations imposed by video platforms when enjoying 4K screen projection. Huawei has deeply collaborated with content providers to break through the limitations of screen projection and support instant 4K viewing through the Super Projection feature. Currently, users who have memberships for Huawei Video (including Mango TV) and Bilibili (Chinese video platform) Cloud TV on their mobile devices can enjoy 4K ultra-clear viewing without the need to install or open the app on the large screen in advance. Huawei will also collaborate with more video platforms in the future.
Furthermore, users often encounter issues such as lagging and disconnections during screen projection. Huawei has conducted in-depth research on screen projection to achieve a frame rate close to 60fps and a latency as low as 80ms, ensuring excellent audiovisual synchronization and smooth picture performance. Additionally, optimization of underlying transmission efficiency enables uninterrupted projection for up to 6 hours. Considering the user-friendliness of the screen projection, the Huawei Vision Smart Screen 3 offers a convenient projection feature. Users can simply touch the Huawei smartphone to the Smart Screen remote control, instantly projecting the content from the phone to the large screen. Moreover, the Super Projection feature of Huawei Vision Smart Screen 3 provides various casting modes, including distributed casting, split-screen casting, and PC casting, catering to the needs of various scenarios such as home learning, meetings, and teaching.
Huawei Vision Smart Screen 3 AI Super Sensing Camera
With the support of the AI Super Sensing Camera, the Huawei Vision Smart Screen 3 enables high-definition video calls with other smart screens, smartphones, tablets, and even cars. During a seamless video call, the clarity can reach 1080P, offering a wide-angle visual range of 115°. Thanks to the AI Super Sensing Camera’s facial recognition feature, the video frame can adjust according to the movement of the person, ensuring that the user is always at the center of attention on the screen. Additionally, the Huawei Vision Smart Screen 3 supports up to three simultaneous video streams on the main screen and allows for a maximum of 12 participants.
It will officially start pre-sales on the Huawei Mall and other authorized e-commerce platforms in China at 21:00 on May 18th, Beijing time. In terms of pricing, the 65-inch variant of the Huawei Vision Smart Screen 3 is priced at approximately $640, while the 75-inch variant is priced at approximately $853.