On May 4th, Gizcoupon reported that TikTok announced the launch of a new product that enables advertisers to place ads alongside premium content from publishers. Brands including Buzzfeed, DotDash Meredith, NBCUniversal, UFC, and WWE will be among the first to try out the Pulse Premiere product.
In essence, TikTok’s new product allows creators to insert ads behind their created content. Moreover, advertisers will provide creators with a 50% revenue share, making it an evolved version of TikTok’s “Pulse” program.
According to Gizcoupon, the Pulse initiative aims to allow marketers to place their brand (ads) alongside the top 4% of premium content on the platform. While Pulse was relatively limited to top creators, this new product will allow participating publishers to place ads behind all posts.
Read More: TikTok US ADs Revenue Up 11% In March
In addition, Ray Cao, TikTok’s Global Head of Commercialization, Product Strategy, and Operations, stated that TikTok hopes to support publishers and create new business opportunities on its platform. As of March this year, TikTok has 150 million monthly active users in the United States, surpassing the 100 million mark in 2020.
The introduction of Pulse Premiere follows a similar move by YouTube. With Pulse Premiere, TikTok is seeking to make its mark in the influencer marketing space and attract more advertisers to its platform.
