Gizcoupon reports on April 26th that Lei Jun posted on Weibo, stating that there has been a significant change in perception in recent years. Xiaomi’s image is not just about large sensors and 100 million pixels but rather a highly integrated fusion of technology and humanity. In early 2022, the upgrade of Xiaomi’s image strategy officially defined its imaging philosophy. Moreover, it subsequently established a strategic partnership with Leica. The Xiaomi 12S Ultra is the result of this improved perception.
Xiaomi embarked on a new era of mobile imaging in 2022, jointly developing the Summicron lens for mobile imaging with Leica. The Xiaomi 13 Ultra is the flagship model this year.
Gizcoupon attaches the original text of Weibo, which is probably translated as:
In 2016, we established a camera department and began investing heavily in imaging. In recent years, progress has been rapid, and we have gradually gained recognition from our Mi Fans.
Xiaomi’s image is not just about large sensors and 100 million pixels but rather a highly integrated fusion of technology and humanity. In early 2021, we first upgraded our imaging strategy, officially defining our imaging philosophy and subsequently establishing a strategic partnership with Leica. The Xiaomi 12S Ultra is the result of this improved perception, featuring Leica-style color tuning and watermarking.
This year, we are ushering in a new era of mobile optical imaging, jointly developing the Summicron lens for mobile imaging with Leica, bidding farewell to digital flavor and returning to unique optical flavor. The Xiaomi 13 Ultra is the flagship model this year.
The Xiaomi 13 Ultra was released on April 18th with a starting price of about $866. The phone has a 6.73-inch OLED hyperboloid screen with a resolution of 3200×1440. Additionally, it supports 12-bit color depth and has a 120Hz refresh rate (LTPO). The screen’s brightness is 1300nit, with a peak HDR brightness of 2600nit. It has both low-brightness 1920Hz PWM dimming and high-brightness DC dimming. It is equipped with a Qualcomm Snapdragon 8 Gen 2 processor, coupled with LPDDR5X memory and UFS 4.0 flash storage.
Read More: Xiaomi 13 Ultra Professional Photography Kit Unboxing
In terms of imaging, the Xiaomi 13 Ultra features a 50MP main rear camera + 50MP ultra-wide-angle + 50MP portrait telephoto + 50MP periscope telephoto. It also introduces a new street photography mode and Leica-customized image quality.
