On April 26th, Gizcoupon reported that Xiaomi CEO Lei Jun discussed the positioning of the Xiaomi 13 series phones on Weibo yesterday. The series consists of three phones, each targeting a different user group:
- Xiaomi 13 is aimed at the general public and is a small-sized phone with a comfortable grip. It supports a narrow four-edge screen, a Leica triple-camera, a telephoto lens, and an IP68 rating, among other features.
- Its Pro version is aimed at photography enthusiasts and has a Leica triple-camera, 1-inch large sensor, 120W fast charging, ceramic body, and other high-end features.
- Its Ultra version is aimed at professional photographers or those with a passion for photography. It has a camera-like design, a Leica Summicron lens, and dual telephoto lenses.
In response to a netizen’s inquiry about making even smaller phones, Lei Jun stated that the Xiaomi 13 is already excellent. Additionally, it has the same width as the iPhone 14, striking a balance between screen size and grip. Furthermore, making phones even smaller would result in a smaller consumer base and insufficient sales to support the R&D costs of flagship phones. In addition, this will limit camera and battery performance due to the small size. Many netizens agreed with Lei Jun’s response in the comments.
Xiaomi 13 specifications
Gizcoupon also provided relevant data on Xiaomi 13 standard version. It features a custom 6.36-inch OLED straight screen with equal-sized borders. Additionally, its width of 1.61mm on three sides and a maximum width of 1.81mm. The screen has a centered punch-hole design, and the screen-to-body ratio is 93.3%. The phone’s dimensions are 152.8mm in length, 71.5mm in width, and 7.98mm in thickness (glass) or 8.1mm (nano-tech leather). Furthermore, the phone weighs 189g (glass) or 185g (nano-tech leather).