On April 4th news, Realme announced a major reorganization of its AIoT brand, Techlife. As per the announcement on Twitter in India, all Techlife products have been integrated into the Narzo sub-brand. The tweet states that the reorganization aims to make realme Narzo the preferred page for everything Techlife. Furthermore, the realme India official Twitter account redirected users to follow the Narzo brand account.
However, the integration of Techlife with the Narzo sub-brand is a part of realme’s “1+5+T” strategy. It aims to create a full-scenario AIoT product lineup by linking smartphones with five major hubs, including smart TVs, smart headphones, smart wearables, laptops, and tablets. As a result, Narzo to expand its product portfolio and cater to a wider customer base.
Realme has recently prioritized its AIoT products, launching Techlife as a significant step. Furthermore, reorganizing Techlife under the Narzo sub-brand is expected to strengthen the company’s AIoT market position. Leveraging Narzo’s brand recognition and customer loyalty will drive sales of its AIoT products.
According to the company’s statement, the integration of Techlife and Narzo will result in a more streamlined product portfolio. The focus is on providing a seamless and integrated user experience. The move is also expected to result in cost savings for the company as it consolidates its product lineup.