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POCO is a Chinese smartphone company. The brand was first announced in August 2018 as a mid-range smartphone line under Xiaomi. Poco India became an independent company on 17 January 2020, followed by its global counterpart on 24 November 2020. The company released its first smartphone, the Pocophone F1 in August 2018.
History
The brand was launched as a Xiaomi sub-brand in August 2018. Xiaomi introduced the Pocophone F1 which become a success. POCO India become an independent brand before the launch of its second device in January 2020. During the span of 3 years, the company launched 11 devices, most of them are rebranded Redmi smartphones.
In January 2021, POCO India introduced its new logo, mascot, and slogan Made of Mad. The Global version continues to use the old logo.
Independent brand
Poco is becoming an independent identity globally, the band announced through its social media channels. The new move comes over 10 months after its Indian subsidiary got separated from Xiaomi and became an independent brand. The Chinese giant introduced Poco to the market as its sub-brand back in 2018. The brand initially gained popularity among young smartphone customers, thanks to the success of their first device that debuted as the first phone under the Poco label. However, in the recent past, it has brought phones that were mainly rebadging of some existing Redmi models.
Further, the company said that it has entered more than 35 global markets since its launch and sold over six million phones worldwide. The F1 smartphone also hit the milestone of over 2.2 million shipments globally. The brand, however, didn’t reveal the market performance of its other phone models. These models include Poco C3/F2 Pro/M2/M2 Pro/X2/X3/X3 NFC.
