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Before its startup on May 4, 2018, in India, Realme first appeared in China in 2010 with the name “OPPO Real”. It was a sub-brand of OPPO (which is itself a subsidiary of BBK Electronics) until its formation as a spinoff on May 4, 2018. Oppo did not specify whether it had transferred its participation in Realme to BBK. Former Oppo Vice President and Head of Oppo India and Overseas Department, Sky Li, has still remembered his time during the 2017 Diwali festival in India before his foundation of this company.
The aspiration of Realme is to provide products with a comprehensive superior experience for the young. And the brand aims to be a trendsetting technology brand.
Due to the abilities in cutting-edge technologies of smartphones and AIoT, the company brings consumers products with leap-forward technologies. It also brings trendsetting designs that are first applied in the price segment.
Brand nowadays
At the beginning of 2020, Realme announced its dual-driven strategy of “Smartphone + AIoT”. In November of 2020, Realme has just been named by Counterpoint’s Q3 2020 smartphone shipment report to be the fastest-growing brand to reach the 50 million smartphone sales milestone. In addition to this milestone, this brand is also the world’s fastest-growing brand in Q3. This is because it grew 132% QoQ for the quarter, gaining momentum and surpassing analysts’ expectations. As the world’s fastest-growing smartphone brand, the brand stands firmly among the mainstream smartphone brands. At present, this brand has entered 61 markets worldwide, including Asia, Europe, Oceania, the Middle, and East Africa, etc.
