Apple Vision Pro Development Kit Has Been Open For Applications, And Some Experiencers Say It Will Subvert IMAX Theaters

June 8, 2023
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On June 8th, Gizcoupon reported that Apple recently released its inaugural Mixed Reality (MR) device, the Vision Pro. This revolutionary headset integrates both Virtual Reality (VR) and Augmented Reality (AR) capabilities. Moreover, it boasts a high-definition display, precise eye-tracking, and gesture recognition features. It promises to deliver users an immersive experience. According to reports from First Financial, the Apple Vision Pro development kit has been made available for application by developers. The media also interviewed several Chinese developers to gather their opinions and expectations regarding Vision Pro.

The opinion of Zhang Qixuan on Apple Vision Pro

One of the interviewed individuals was Zhang Qixuan, the Chief Technology Officer of Deemos Technologies, a Chinese company specializing in 3D rendering and digital human technologies. Zhang revealed that they have already applied for the Vision Pro development kit from Apple. We hope to obtain simulation programs and the opportunity for real-life experimentation as soon as possible. He believes that the presentation for Apple did not showcase a significant amount of native 3D content, leaning more towards a “2D+Screen” approach. This strategy suggests that Apple may want to leave the creation of native 3D content to developers.

The opinion of Xiong Zhen on Vision Pro

Arrowiz, a VR game developer, was represented by its founder and CEO, Xiong Zhen. He expressed that Vision Pro could draw inspiration from previous experiences with VR games and Microsoft Hololens, greatly incentivizing the current VR content ecosystem. He believes that the Vision Pro will excel in performance and interactivity, particularly in the realms of entertainment and professional applications. Xiong also noted that the Vision Pro ecosystem is more open and provides a superior 3D experience compared to Meta. It enables users to explore a broader range of scenarios.

However, Xiong Zhen also pointed out that the initial users of Vision Pro, following its release next year, will primarily consist of developers and B2B ecosystem users due to the higher pricing of the first-generation product. It may take some time before a consumer-grade version targeting the general public, specifically the C2C market, becomes available. In addition, the pricing also needs to be more friendly to the people.

The review of photographer Derrick for Vision Pro

The first financial reporter also contacted Derrick, a photographer who has experienced Vision Pro at the Apple conference site. He remarked that the device still felt somewhat weighty when worn, despite being the lightest VR device he had used thus far. He noted a slight sensation of pressure on the nose and forehead, along with some minimal light leakage. However, Derrick praised the Vision Pro’s exceptional eye-tracking and gesture-recognition capabilities. Additionally, immersion and realism can be adjusted through a rotary knob.

When experiencing the 3D quality, Derrick felt that “the 3D effect is very delicate”. He even believes that Vision Pro may subvert IMAX theaters in the future. “The screen size can be adjusted freely, and Apple has created a cinema mode that emulates the movie theater experience as closely as possible. In terms of visual perception, I believe it surpasses the level of detail in theaters and even exceeds that of an IMAX cinema. It’s astounding to learn that the screen size can reach approximately 100 feet,” he enthused.

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