OnePlus announced on Twitter that they are making a comeback to the Indonesian market. This move is expected to excite the Indonesian consumers, who were left without access to its phones after the company withdrew from the market in 2016.
OnePlus partnered with Lazada in 2015 to enter the Indonesian market. However, the government’s regulations made it challenging for the company to import smartphones, causing them to withdraw in 2016. The government’s law required foreign smartphone manufacturers to use 30% locally produced components, including hardware and software, for 4G smartphones sold in Indonesia, according to Gizcoupon.
With its large population, young demographics, and increasing technology adoption, Indonesia is a promising market for smartphone manufacturers. According to IDC, the country’s smartphone market grew by 22% in 2021, resulting in 35.7 million units shipped. Therefore, this provides an opportunity for OnePlus to re-enter the market and compete with established brands like Samsung and Xiaomi.
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The return of OnePlus to Indonesia is expected to create job opportunities for the locals and stimulate the local economy. It is also expected to bring more competition to the market, which could result in lower smartphone prices for consumers. However, the company will need to comply with the regulations set by the Indonesian government, including the requirement to use locally produced components.
Despite not revealing any plans for the Indonesian market, OnePlus is recognized for offering high-end smartphones with excellent value. The recently launched OnePlus 10 in December 2022 is expected to be a preferred option among Indonesian consumers.
