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SZ DJI Technology Co. is more popularly famous by its trade name DJI. The latter stands for Da-Jiang Innovations is a Chinese technology company headquartered in Shenzhen, Guangdong, with manufacturing facilities throughout the world. DJI manufactures commercial unmanned aerial vehicles (drones) for aerial photography and videography. It also designs and manufactures camera gimbals, action cameras, camera stabilizers, flight platforms, propulsion systems, and flight control systems.
DJI accounts for around 70% of the world’s consumer drone market as of March 2020, with no other company accounting for more than 5%. Its camera drone technology people widely use in the music, television, and film industries. The company’s products have also been used by militaries and police forces. As well as terrorist groups, with the company taking steps to limit access to the latter. Some US government institutions have issued statements discouraging their internal use of DJI products. But as of 2020, various agencies at the local and federal levels continue to use DJI products.
History Of DJI
Frank Wang Born founded the company in 2006 in Hangzhou, Zhejiang, he enrolled as a college student at the Hong Kong University of Science and Technology (HKUST) in 2003. He was part of the HKUST team participating in ABU Robocon and won third prize.
Wang built the first prototypes of DJI’s projects in his dorm room, selling the flight control components to universities and Chinese electric companies. He used the proceeds to move to the industrial hub of Shenzhen and hired a small number of employees in 2006. The company struggled at first, with a high degree of churn among employees. The company sold a modest amount of components during this period. They rely as well on financial support from Wang’s family friend, Lu Di. He provided US$90,000 and managed the company’s finances. In 2009, DJI’s components allowed a team to successfully pilot a drone around the peak of Mt. Everest.
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