On May 12th, Gizcoupon reported that according to the latest Latin America Smartphone Shipment report published by market research firm Counterpoint Research, the shipment volume of smartphones in Latin America in the first quarter of 2023 decreased by 9.9% year-on-year, and there was no sign of recovery.
Tina Lu, the Chief Analyst, stated that “high inflation, low economic growth, and some social unrest that has persisted since 2022 have affected consumer confidence in the region. 5G smartphones have failed to attract a large number of consumers to accelerate the replacement speed.”
The main contents of the Latin America Smartphone Shipment report
- Samsung maintained its absolute leading position in the region with a 41.7% market share, more than twice that of the second place, thanks to its Galaxy A series smartphones.
- In the Brazilian, Mexican, and Argentine markets, the Galaxy S23 series continues to make Samsung the value leader in the region.
- Xiaomi launched the A2 model in February this year, followed by the Note 12 model in March, and introduced high-end models in the Latin American market, moving towards high-end development.
- OPPO continued to grow, with its market share more than doubling year-on-year. Its sales increased by 88% year-on-year, the highest among the leading brands in the region.
- Apple’s sales and market share also increased year-on-year. The 4G model iPhone 11 drove its growth in the region.
- OPPO entered the region three years ago and has consolidated its position among the top three in Mexico. Its goal now is to increase its share in Colombia and Peru.
- OPPO will also increase its share in the high-end market by launching the Find N2 Flip in the region. It is the third manufacturer to launch a foldable phone in the region.