Digoo makes your life easier by offering secure and smart solutions to daily modern living. This is their story.
In April 2016, three recently graduated Chinese students, full of ambition and the vision of creating awesome home products came together to start Digoo. In the beginning, they focused on ordinary household products, such as light bulbs and food processors. However, it did not achieve great success on this path. Offering these common items was a challenge as it was flooded with competition who were all offering items similar in quality and price. So, in this market, the brand failed to see growth in the brand.
After learning this lesson, they changed perspectives and began working towards producing smart home technology products. Digoo invested in developing surveillance cameras and smart home solutions. The company fills the hole of affordability in the market, most other similar items are more expensive and offer little extra value. It gives everyone the chance to enjoy modern smart technology.
Digoo currently has a competitive position in these smart emerging technologies offering some of the most affordable full-function security and smart home products.
In 2018 the brand had 13 employees and over 100 products. Everything they create must have a high cost to performance ratio. It also must be beneficial to all customers and must make them happy. So, the goal is to make everybody who buys and uses the products of the brand happy.