Established in 1989, ASUS is a multinational company famous for the world’s best motherboards and high-quality personal computers, monitors, graphics cards, routers, and other technology solutions. Today, ASUS is also designing and building next-generation smart technologies. It is to provide incredible experiences that enhance the lives of people everywhere.
The idea for the company that would eventually become ASUS began as a conversation in a coffee shop in Taipei. A few ambitious engineers shared a dream of creating a “small and beautiful company” there. Within eight months, these engineers had created the Cache 386/33 and ISA 486/25. These are two personal computer motherboards used in industry-leading products built by IBM and ALR. With the success of these early motherboards, Taiwan became famous globally as a hub for high-quality IT products.
The past few years have been a time of achievement and transformation at ASUS. As the company celebrated several extraordinary milestones, Chairman Jonney Shih initiated a series of changes to streamline operations for creating next-generation solutions that meet customer needs in the new digital era. The emergence of artificial intelligence (Al) and machine learning technologies as frameworks for evolved user experiences have also inspired a new wave of innovation at ASUS.
In 2018, the brand also offered a glimpse into the future with Project Precog, a cutting-edge Al-enabled concept device that reimagined the notebook form factor of the past 30 years. On the other hand, the Republic of Gamers took the mobile gaming world by storm in 2018. They set a new standard for performance with the release of the first ROG gaming smartphone. Its success catapulted ROG into a leading position in the premium mobile gaming smartphone market. It further solidified the reputation ROG has established among hardcore gamers and gaming enthusiasts everywhere.