Xiaomi officials have announced the commencement of the Xiaomi Automobile Technology for Xiaomi SU7 Conference at 2 pm on Thursday, December 28. In response to this press conference, Lei Jun recently addressed numerous questions from netizens. Emphasizing a shift towards technology over product releases, Lei Jun highlighted Xiaomi’s commitment to commencing car development from fundamental core technology.
During a recent CCTV News “Face to Face” interview, Lei Jun disclosed that Xiaomi’s investment in car manufacturing surpasses that of other automakers by tenfold. Contrasting the industry norm, Lei Jun stated that while an average car brand typically invests in 300 to 400 personnel with R&D expenditures ranging from 1 billion to 2 billion yuan, Xiaomi Motors engaged 3,400 engineers for its inaugural car, surpassing an R&D expenditure of over 10 billion yuan.
Discussing the nomenclature of the Xiaomi car SU7, Lei Jun explained that SU, short for Speed Ultra, symbolizes Xiaomi’s high-performance genes. Drawing a parallel with Tesla’s commitment to fast cars, Xiaomi follows suit. The Chinese name, “Su Qi,” conveys a friendly and warm character, akin to that of a friend. Lei Jun further clarified the positioning of the new car, stating that it embodies Xiaomi’s car-making philosophy of “technology x ecology” and an advanced mobile smart space.
Lei Jun articulated, “Xiaomi SU7 is a ‘C-class high-performance ecological technology car.’ We aspire to craft a dream car capable of embodying everyone’s aspirations.” In addition, Lei Jun also said that Xiaomi SU7 is in the trial production ramp-up stage and it will take several months to be officially launched. In terms of pricing, Xiaomi SU7 “is indeed a bit expensive”, but “it’s expensive for a reason”.
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