According to the latest data from market research agency Counterpoint, Apple market share in the Indian smartphone market will continue to grow, driven primarily by the success of the iPhone 15 series. Starting at 5%, Apple’s market share is expected to increase to 7% in the second half of the year.
Apple will start accepting pre-orders for the iPhone 15 Pro and iPhone 15 Pro Pro Max models at 5:30 pm local time on September 15th, and they have scheduled the official launch for September 22nd. However, Counterpoint’s estimates suggest that the supply situation for the iPhone 15 Pro and iPhone 15 Pro Max models in the Indian market will remain tight in the early stages and may not see effective relief until the end of October.
Furthermore, Counterpoint predicts that these two models will constitute 25% of the total iPhone 15 series shipments in India during the fourth quarter, marking a 4 percentage point increase compared to shipments of the previous generation high-end models. This underscores the strong sales performance of the iPhone 15 series in the Indian market.
Nabila Popal, research director of market intelligence company IDC, highlights, “Apple’s success has driven the rapid growth of India’s high-end smartphone market, with its market share rising from just 0.8% in 2019 to 6.1% in the first half of 2023.” This clearly indicates Apple’s expanding presence in the Indian market.
According to IDC, the Apple iPhone Market Share currently holds the largest share of India’s smartphone market priced above $800, with a commanding market share of 67% in the first half. This further reaffirms Apple’s competitiveness and appeal in the high-end segment of the Indian market.
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